{"id":269,"date":"2022-04-22T13:17:02","date_gmt":"2022-04-22T13:17:02","guid":{"rendered":"https:\/\/genesisbrandinsights.com\/?page_id=269"},"modified":"2023-05-01T08:21:32","modified_gmt":"2023-05-01T16:21:32","slug":"ip-advantage","status":"publish","type":"page","link":"https:\/\/genesisbrandinsights.com\/ip-advantage\/","title":{"rendered":"IP Advantage"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"269\" class=\"elementor elementor-269\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f4d075 e-con-boxed e-con\" data-id=\"3f4d075\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f4d568 elementor-widget elementor-widget-heading\" data-id=\"7f4d568\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.2 - 23-04-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><span class=\"elementor-heading-title elementor-size-default\">GENERATING BRAND GROWTH\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b841713 elementor-widget elementor-widget-text-editor\" data-id=\"b841713\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.2 - 23-04-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\tWe are a research driven consultancy focused on helping you take your brand to the next level.\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d2cd86e e-con-boxed e-con\" data-id=\"d2cd86e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60b4da1 elementor-mobile-align-justify elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"60b4da1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"\/connect\/\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACT US<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e1ea9b elementor-mobile-align-justify elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"6e1ea9b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"\/team\/\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">OUR TEAM<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e847105 e-con-boxed e-con\" data-id=\"e847105\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-660b05e e-con-full e-con\" data-id=\"660b05e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-090bab0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"090bab0\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.2 - 23-04-2023 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon 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.elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-732d9a3 elementor-widget elementor-widget-heading\" data-id=\"732d9a3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">IP Advantage\u2122\n<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b5e0be elementor-widget elementor-widget-text-editor\" data-id=\"8b5e0be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tThe GBI IP Advantage Process and Key Practice Areas.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec232f6 e-con-boxed e-con\" data-id=\"ec232f6\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-afc22f2 elementor-widget elementor-widget-pafe-vertical-timeline\" data-id=\"afc22f2\" data-element_type=\"widget\" data-widget_type=\"pafe-vertical-timeline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"cd-timeline js-cd-timeline pafe-vertical-timeline\" data-pafe-vertical-timeline>\r\n\t\t\t<div class=\"cd-timeline__container\">\r\n\t\t\t\t\t<div class=\"cd-timeline__block pafe-vertical-timeline__block\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"cd-timeline__img cd-timeline__img--picture pafe-vertical-timeline__icon\">\t\t\r\n\t\t\t\t\t\t\t<i class=\"\" aria-hidden=\"true\"><\/i>\t\r\n\t\t\t\t\t\t<\/div>\t\r\n\t\t\t\t\t\t \r\n\t\t\t\t\t\t\t\t\t<div class=\"cd-timeline__content text-component pafe-vertical-timeline-content\" data-pafe-vertical-timeline-content>\r\n\t\t\t\t\t\t<div class=\"pafe-vertical-timeline-content__title\">Case Analysis<\/div>\r\n\t\t\t\t\t\t<div class=\"color-contrast-medium pafe-vertical-timeline-content__content\"><ul><li>Case Review<\/li><li>Research &amp; Data Audit<\/li><li>Discovery Support<\/li><\/ul><\/div>\r\n\t\t\t\r\n\t\t\t\t\t\t<div class=\"flex justify-between items-center pafe-vertical-timeline__dates\">\r\n\t\t\t\t\t        \r\n\t\t\t\t\t        \t\r\n\t\t\t\t\t    <\/div> \t\t\t\t\t\t\t\r\n\t\t\t\t\t<\/div> \r\n\t\t\t\t\t\t\t\t\r\n\t\t\t<\/div>\t  \r\n\t\t\t\t\t<div class=\"cd-timeline__block pafe-vertical-timeline__block\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"cd-timeline__img cd-timeline__img--picture pafe-vertical-timeline__icon\">\t\t\r\n\t\t\t\t\t\t\t<i class=\"\" aria-hidden=\"true\"><\/i>\t\r\n\t\t\t\t\t\t<\/div>\t\r\n\t\t\t\t\t\t \r\n\t\t\t\t\t\t\t\t\t<div class=\"cd-timeline__content text-component pafe-vertical-timeline-content\" data-pafe-vertical-timeline-content>\r\n\t\t\t\t\t\t<div class=\"pafe-vertical-timeline-content__title\">Primary Market Research<\/div>\r\n\t\t\t\t\t\t<div class=\"color-contrast-medium pafe-vertical-timeline-content__content\"><ul>\n \t<li>Likelihood of Confusion<\/li>\n \t<li>Secondary Meaning<\/li>\n \t<li>Brand Equity\/Valuation<\/li>\n<\/ul><\/div>\r\n\t\t\t\r\n\t\t\t\t\t\t<div class=\"flex justify-between items-center pafe-vertical-timeline__dates\">\r\n\t\t\t\t\t        \r\n\t\t\t\t\t        \t\r\n\t\t\t\t\t    <\/div> \t\t\t\t\t\t\t\r\n\t\t\t\t\t<\/div> \r\n\t\t\t\t\t\t\t\t\r\n\t\t\t<\/div>\t  \r\n\t\t\t\t\t<div class=\"cd-timeline__block pafe-vertical-timeline__block\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"cd-timeline__img cd-timeline__img--picture pafe-vertical-timeline__icon\">\t\t\r\n\t\t\t\t\t\t\t<i class=\"\" aria-hidden=\"true\"><\/i>\t\r\n\t\t\t\t\t\t<\/div>\t\r\n\t\t\t\t\t\t \r\n\t\t\t\t\t\t\t\t\t<div class=\"cd-timeline__content text-component pafe-vertical-timeline-content\" data-pafe-vertical-timeline-content>\r\n\t\t\t\t\t\t<div class=\"pafe-vertical-timeline-content__title\">Case Support<\/div>\r\n\t\t\t\t\t\t<div class=\"color-contrast-medium pafe-vertical-timeline-content__content\"><ul>\n \t<li>Expert Rebuttal Reporting<\/li>\n \t<li>Expert Witness Testimony<\/li>\n \t<li>Future Forward Research Recommendations<\/li>\n<\/ul><\/div>\r\n\t\t\t\r\n\t\t\t\t\t\t<div class=\"flex justify-between items-center pafe-vertical-timeline__dates\">\r\n\t\t\t\t\t        \r\n\t\t\t\t\t        \t\r\n\t\t\t\t\t    <\/div> \t\t\t\t\t\t\t\r\n\t\t\t\t\t<\/div> \r\n\t\t\t\t\t\t\t\t\r\n\t\t\t<\/div>\t  \r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>GENERATING BRAND GROWTH We are a research driven consultancy focused on helping you take your brand to the next level. CONTACT US OUR TEAM IP Advantage\u2122 The GBI IP Advantage Process and Key Practice Areas. Case Analysis Case Review Research &amp; Data Audit Discovery Support Primary Market Research Likelihood of Confusion Secondary Meaning Brand Equity\/Valuation [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/genesisbrandinsights.com\/wp-json\/wp\/v2\/pages\/269"}],"collection":[{"href":"https:\/\/genesisbrandinsights.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/genesisbrandinsights.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/genesisbrandinsights.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/genesisbrandinsights.com\/wp-json\/wp\/v2\/comments?post=269"}],"version-history":[{"count":23,"href":"https:\/\/genesisbrandinsights.com\/wp-json\/wp\/v2\/pages\/269\/revisions"}],"predecessor-version":[{"id":465,"href":"https:\/\/genesisbrandinsights.com\/wp-json\/wp\/v2\/pages\/269\/revisions\/465"}],"wp:attachment":[{"href":"https:\/\/genesisbrandinsights.com\/wp-json\/wp\/v2\/media?parent=269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}