{"id":64,"date":"2018-03-28T15:19:27","date_gmt":"2018-03-28T23:19:27","guid":{"rendered":"http:\/\/50.203.235.81\/?page_id=44"},"modified":"2022-04-23T06:05:36","modified_gmt":"2022-04-23T14:05:36","slug":"dynamic-advantage","status":"publish","type":"page","link":"https:\/\/genesisbrandinsights.com\/dynamic-advantage\/","title":{"rendered":"Dynamic Advantage"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"64\" class=\"elementor elementor-64\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-314b3e1 e-con-boxed e-con\" data-id=\"314b3e1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a195562 elementor-widget elementor-widget-heading\" data-id=\"a195562\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.2 - 23-04-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><span class=\"elementor-heading-title elementor-size-default\">GENERATING BRAND GROWTH\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bd5bbd elementor-widget elementor-widget-text-editor\" data-id=\"7bd5bbd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.2 - 23-04-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\tWe are a research driven consultancy focused on helping you take your brand to the next level.\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e22876 e-con-boxed e-con\" data-id=\"6e22876\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9234ed0 elementor-mobile-align-justify elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"9234ed0\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"\/connect\/\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACT US<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d52872 elementor-mobile-align-justify elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"6d52872\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"\/team\/\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">OUR TEAM<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c76d33 e-con-boxed e-con\" data-id=\"6c76d33\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6d4f3be e-con-full e-con\" data-id=\"6d4f3be\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4cedb4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a4cedb4\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.2 - 23-04-2023 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-471c131 elementor-widget elementor-widget-heading\" data-id=\"471c131\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Dynamic Advantage\u2122\n<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee36741 elementor-widget elementor-widget-text-editor\" data-id=\"ee36741\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tOur Partners and Strategic Consultants each have over 20 years of experience helping clients build their brands. We believe in developing strategies based on data driven customer insights. Our strategy recommendations will support both tangible product innovation and improvements in customer emotional engagement. We will stay with you to champion the immediate execution of agreed upon actions and steward long term refinement.\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-039b5ff e-con-boxed e-con\" data-id=\"039b5ff\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ae51ab elementor-widget elementor-widget-pafe-vertical-timeline\" data-id=\"2ae51ab\" data-element_type=\"widget\" data-widget_type=\"pafe-vertical-timeline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"cd-timeline js-cd-timeline pafe-vertical-timeline\" data-pafe-vertical-timeline>\r\n\t\t\t<div class=\"cd-timeline__container\">\r\n\t\t\t\t\t<div class=\"cd-timeline__block pafe-vertical-timeline__block\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"cd-timeline__img cd-timeline__img--picture pafe-vertical-timeline__icon\">\t\t\r\n\t\t\t\t\t\t\t<i class=\"\" aria-hidden=\"true\"><\/i>\t\r\n\t\t\t\t\t\t<\/div>\t\r\n\t\t\t\t\t\t \r\n\t\t\t\t\t\t\t\t\t<div class=\"cd-timeline__content text-component pafe-vertical-timeline-content\" data-pafe-vertical-timeline-content>\r\n\t\t\t\t\t\t<div class=\"pafe-vertical-timeline-content__title\">Brand State Analysis<\/div>\r\n\t\t\t\t\t\t<div class=\"color-contrast-medium pafe-vertical-timeline-content__content\"><ul><li>Steering Team Creation &amp; Leadership Assessment<\/li><li>Brand &amp; Sales Audit<\/li><li>Growth Evaluation<ul><li>Brand Visioning<\/li><li>Sales Goals &amp; Vision<\/li><\/ul><\/li><\/ul><\/div>\r\n\t\t\t\r\n\t\t\t\t\t\t<div class=\"flex justify-between items-center pafe-vertical-timeline__dates\">\r\n\t\t\t\t\t        \r\n\t\t\t\t\t        \t\r\n\t\t\t\t\t    <\/div> \t\t\t\t\t\t\t\r\n\t\t\t\t\t<\/div> \r\n\t\t\t\t\t\t\t\t\r\n\t\t\t<\/div>\t  \r\n\t\t\t\t\t<div class=\"cd-timeline__block pafe-vertical-timeline__block\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"cd-timeline__img cd-timeline__img--picture pafe-vertical-timeline__icon\">\t\t\r\n\t\t\t\t\t\t\t<i class=\"\" aria-hidden=\"true\"><\/i>\t\r\n\t\t\t\t\t\t<\/div>\t\r\n\t\t\t\t\t\t \r\n\t\t\t\t\t\t\t\t\t<div class=\"cd-timeline__content text-component pafe-vertical-timeline-content\" data-pafe-vertical-timeline-content>\r\n\t\t\t\t\t\t<div class=\"pafe-vertical-timeline-content__title\">Market Validation<\/div>\r\n\t\t\t\t\t\t<div class=\"color-contrast-medium pafe-vertical-timeline-content__content\"><ul><li>Leverages Existing Market Insights<\/li><li>Explores New Consumer &amp; Shopper Insights<\/li><li>Develops Future Forward Insights<\/li><li>Brand &amp; Sales Priorities Established<\/li><\/ul><\/div>\r\n\t\t\t\r\n\t\t\t\t\t\t<div class=\"flex justify-between items-center pafe-vertical-timeline__dates\">\r\n\t\t\t\t\t        \r\n\t\t\t\t\t        \t\r\n\t\t\t\t\t    <\/div> \t\t\t\t\t\t\t\r\n\t\t\t\t\t<\/div> \r\n\t\t\t\t\t\t\t\t\r\n\t\t\t<\/div>\t  \r\n\t\t\t\t\t<div class=\"cd-timeline__block pafe-vertical-timeline__block\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"cd-timeline__img cd-timeline__img--picture pafe-vertical-timeline__icon\">\t\t\r\n\t\t\t\t\t\t\t<i class=\"\" aria-hidden=\"true\"><\/i>\t\r\n\t\t\t\t\t\t<\/div>\t\r\n\t\t\t\t\t\t \r\n\t\t\t\t\t\t\t\t\t<div class=\"cd-timeline__content text-component pafe-vertical-timeline-content\" data-pafe-vertical-timeline-content>\r\n\t\t\t\t\t\t<div class=\"pafe-vertical-timeline-content__title\">Brand & Sales Innovation<\/div>\r\n\t\t\t\t\t\t<div class=\"color-contrast-medium pafe-vertical-timeline-content__content\"><ul><li>Go-to-Market Plan<\/li><li>Strategy\u00a0Recommendations<\/li><li>Tactical Recommendations<\/li><li>Brand Communication Recommendations<\/li><\/ul><\/div>\r\n\t\t\t\r\n\t\t\t\t\t\t<div class=\"flex justify-between items-center pafe-vertical-timeline__dates\">\r\n\t\t\t\t\t        \r\n\t\t\t\t\t        \t\r\n\t\t\t\t\t    <\/div> \t\t\t\t\t\t\t\r\n\t\t\t\t\t<\/div> \r\n\t\t\t\t\t\t\t\t\r\n\t\t\t<\/div>\t  \r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0fc131d e-con-boxed e-con\" data-id=\"0fc131d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff577f5 elementor-widget elementor-widget-heading\" data-id=\"ff577f5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/the-physics-of-brand\/\">The Physics of Brand<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b190905 elementor-widget elementor-widget-image\" data-id=\"b190905\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.2 - 23-04-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/the-physics-of-brand\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"210\" src=\"https:\/\/genesisbrandinsights.com\/wp-content\/uploads\/2022\/04\/physics-of-brand.jpg\" class=\"attachment-large size-large wp-image-219\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>GENERATING BRAND GROWTH We are a research driven consultancy focused on helping you take your brand to the next level. CONTACT US OUR TEAM Dynamic Advantage\u2122 Our Partners and Strategic Consultants each have over 20 years of experience helping clients build their brands. We believe in developing strategies based on data driven customer insights. Our [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/genesisbrandinsights.com\/wp-json\/wp\/v2\/pages\/64"}],"collection":[{"href":"https:\/\/genesisbrandinsights.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/genesisbrandinsights.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/genesisbrandinsights.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/genesisbrandinsights.com\/wp-json\/wp\/v2\/comments?post=64"}],"version-history":[{"count":24,"href":"https:\/\/genesisbrandinsights.com\/wp-json\/wp\/v2\/pages\/64\/revisions"}],"predecessor-version":[{"id":430,"href":"https:\/\/genesisbrandinsights.com\/wp-json\/wp\/v2\/pages\/64\/revisions\/430"}],"wp:attachment":[{"href":"https:\/\/genesisbrandinsights.com\/wp-json\/wp\/v2\/media?parent=64"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}