GENERATING BRAND GROWTH

We are a research driven consultancy focused on helping you take your brand to the next level.

Genesis Expertise™

We recognize that our clients may not always have the specific expertise in-house that they require for a specific initiative, project, or short-term personnel need. Our team can easily step in as needed to fill a gap and become an immediate extension of your team. We offer expertise in the areas of business and brand strategy, marketing research, advanced analytics, business analytics, and data interpretation. We can help you fill a key position on an interim basis or provide the subject matter expertise needed for a project in motion. Some examples include:

Brand Strategist

Leadership to assess current state and facilitate the creation of a future vision.

Brand Protection

Legally defensible research and expert witness testimony on topics such as brand valuation, trademark confusion, and trademark dilution.

Shopper Insights Lead

Installs or further develops the in-house team and processes to fully leverage shopper insights in your marketing and sales planning.

Customer Experience Champion

Leadership to develop consensus on the architecture of your Customer Experience platform, use in organizational development, and optimization to insure an ROI.

Director of Advanced Analytics

Leadership as needed to assure that statistical analysis is fully utilized in research methodologies to unlock insights and fully inform marketing strategy.

Director of Business Analysis

Installs or further develops the in-house team and processes to measure the financial impact of marketing and sales events.

Business Development & Strategy

Senior leadership support in guiding innovation practices, brand management business processes, and business acquisition and development.