Genesis Brand Insights is proud to partner with the authors of The Physics of Brand. That book views a brand as a complex system of interacting components. Some of those components can exist in separate compartments of the brand owner’s business. Some are external and influenced rather than controlled. The Physics of Brand provides a systems approach and a common language for modern brand management. Several of its key principals extend the overall thinking and approach to successfully growing more valuable brands.
Brand Valuation
Creating the optimal brand strategy must be based on an understanding of both the current and potential future brand values.
Brand Owner and Handlers
Clear responsibilities for ownership and management of the brand over time is not as easy as it may seem. We will help you clarify roles, fill gaps, and maintain brand growth momentum.
Community
Your brand is influenced both positively and negatively every day by many individual communities. Our team will help you further develop your brand senses and create the experiential moments for each community to create valued memories and loyalty.
The Space Dimensions Model
BUY THE BOOK
If your organization wants to better understand customer experience and how it contributes to brand value, The Physics of Brand is the place to start. This book offers a practical framework that shows how brands interact with people in time and space — to create value for people, brand owners, and society.
